Our Experience
At Blueprint Communications, we provide more than just strategies, we also help clients implement them from planning through execution to produce results.
Achieving Policy Goals.
Blueprint led communications and media efforts for a coalition of America’s leading technology and manufacturing companies seeking key tax reforms that would help keep American intellectual property in the United States. After a multi-year communication campaign including earned and paid media overseen by Blueprint, the reforms were enacted into law.
Generating Media Coverage.
A large mailing/shipping industry coalition relied on Blueprint to increase their media profile. Within just a few months, the group went from almost no media presence to being included in the coverage of national, regional, and Capitol Hill media outlets (including TV, radio and print). These outlets include The Associated Press, Reuters, Bloomberg, The New York Times, Washington Post, Wall Street Journal, Fox News, CNBC, CBS, The Chicago Tribune, The Boston Globe, The San Francisco Chronicle, The Hill and others.
Impacting Public Policy.
When faced with new federal rules, labeled by Politico as “the most expensive regulation in U.S. history,” a top national business association turned to a Blueprint partner to help develop a multi-faceted advocacy effort – including broadcast and cable television ads and a robust digital and social media campaign. The advocacy effort won the day. The Administration walked back their own proposed rule, providing “a win for industry groups on a fiercely debated rule.”
A Fortune 500 manufacturer preparing to rollout new products in the United States utilized Blueprint to help develop its messaging. In a highly regulated environment, Blueprint developed messaging and communication strategies that would resonate with policymakers at the state and national level. These efforts contributed to a successful introduction of the product in states around the country.
Creating
Impactful
Messaging
For Key
Audiences.
Creating Impactful Messaging For Key Audiences.
Crafting Crisis Communications Strategies.
Amid congressional inquiries and a media maelstrom, the Board of Directors of an independent government agency relied on Blueprint Communications to help manage and implement its communication pushback. This work included making communications recommendations, developing messages, preparing witnesses for congressional hearings, and drafting letters to Congress. Ultimately, the agency weathered the crisis with its leadership remaining intact.
Raising Media Visibility.
Blueprint Communications worked for a coalition of veterans and families victimized by a terrorist attack. Our team assisted them with messages, strategies, op-eds, production of an online video, television bookings and reporter outreach. The group gained media traction including in outlets like The Washington Post, CNN, Fox News and others. This work eventually helped lead to the victims receiving enhanced benefits from the federal government
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