Blueprint Communications is a public relations firm near Washington, D.C. focused on helping clients achieve their strategic communications objectives.
Any communications effort should present a number of important questions: What exactly are we seeking to accomplish? What is the message? What is the tone? Who is our best spokesperson? What media tactics serve us best? What is the role of social media or advertising?
What differentiates Blueprint Communications from many public affairs firm is our approach. We are not only strategists seeking to ask ‘big picture’ questions; we also are implementers who get down in the weeds to get the work done.
Our services include:
Strategic communications campaigns
These are prolonged campaigns frequently centered on public policy objectives. At Blueprint Communications, we begin the strategic planning process by defining objectives and the strategies needed to achieve them. We work to identify key audiences such as policymakers, opinion leaders and the general public and develop the messages that will resonate with them. We then create the tactics necessary to successfully deliver those messages. Finally we undertake the most important phase of the campaign: its successful execution.
Whether it’s responding to a press inquiry or picking up the phone to pitch a story idea, experience is critical. We have decades of experience in working with reporters across the country and around the world and understand that media relations at its best is a two-way street. At Blueprint Communications, we work with our clients to identify ways they can be helpful to reporters, become useful sources, and get their messages to key audiences through the media.
There are times when bad media coverage seems inevitable either as an isolated story or a stream of negative coverage. We work with our clients to anticipate potential crises and prepare, limit the damage when a crisis hits, and put their best foot forward on a path out of trouble. Our professionals have been through negative news cycles as part of political campaigns and in the private sector at the highest levels. We are steady hands who move quickly and effectively to guide the process and work through challenging times.
Blueprint Communications professionals have provided executive-level media training to business and government leaders both nationally and internationally. We rely on proven strategies and effective tips to ensure a person can present themselves positively in television, radio and print engagements.
Inside the government and in the private sector, Blueprint Communications has written powerful speeches for top executives. We work closely with our clients to capture their unique voice, understand the venue and their audience, and put together a speech that will resonate with the audience.
Social media has dramatically altered how information is shared, constituencies are motivated and organized, and elite opinion is shaped. At Blueprint Communications, we help our clients asses how social media can serve as a pathway or barrier to achieving their objectives. We consider what their strengths and weaknesses are and how a social media component can add the most value to their overall strategic communications effort.
Comprehensive Advocacy Services
At Blueprint Communications we focus on our core offering of strategic communications services. However, a truly comprehensive effort often requires other complimentary services such as subject matter expertise, opinion research, advertising, grassroots organization, and lobbying. Blueprint Communications draws on a vast network of experienced and award-winning partners to provide those additional capabilities as needed.